Why You Should Write As Much As You Can — But Publish Less Than You Could

Give your audience’s time and attention the respect they deserve

Image: Nathan Dumlao at Unsplash.com

I’m going to say something fairly weird for someone who’s built a career out of writing, marketing, storytelling, teaching, and coaching people to write better.

Something very, very odd to say, for someone who’s the co-founder of an AI storytelling tool, Storylab.ai, and who’s fully invested in helping that platform become the biggest and best it could possibly be.

I’m going to say this:

Dear fellow writers, marketers, content creators, bloggers — even though I whole-heartedly believe we should write as much as we possibly could —

I’m pretty sure we shouldn’t be posting, publishing and sharing every story we could publish.

Here’s why.

The world and our mental health need less and better content

The digital landscape— and hence, by proxy, the human experience — has become a continuous landslide of content, ideas, products, services, funny videos, and ditto memes.

The world is going haywire in terms of mental health, and our digital lifestyles seem to be a pretty obvious…