What Makes a Brand (Stand Out)?
The six elements of a successful brand
10 min readMay 21, 2020
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What makes a brand a brand, and what makes a successful brand? In this article we’re going to go beyond logos, color codes, and fonts — and talk about the elements at the core of brand identity, brand success, and effective brand management.
In branding, style is frequently confused with substance.
— Wally Olins