What Makes a Brand (Stand Out)?

The six elements of a successful brand

Erwin Lima

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What makes a brand a brand, and what makes a successful brand? In this article we’re going to go beyond logos, color codes, and fonts — and talk about the elements at the core of brand identity, brand success, and effective brand management.

In branding, style is frequently confused with substance.
— Wally Olins

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Erwin Lima

Exploring and maximising human potential. I write about tech, marketing, writing, love, money, society; life. Find my newest book here: https://lifebeyond.one/