The (Financial) Value of a Brand

How to make the case for investments in brand identity

Coca cola bottle — Krisztian Matyas via Unsplash.

Brands create financial value for their owners, and well-managed and consistently used brands more so than others.

If you work in marketing and understand anything about branding, you know from a bunch of research as well as case studies that this is true. you know it in your gut. But in case…