The (Financial) Value of a Brand

Coca cola bottle — Krisztian Matyas via Unsplash.

Brands create financial value for their owners, and well-managed and consistently used brands more so than others.

If you work in marketing and understand anything about branding, you know from a bunch of research as well as case studies that this is true. you know it in your gut. But in case…

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Erwin Lima

Erwin Lima

Exploring and maximising human potential. I write about tech, marketing, writing, love, money, society; life. Find my newest book here: https://lifebeyond.one/