The Art and Business of Online Writing by Nicolas Cole

Summary, Review and Best 5 Takeaways in Under Ten Minutes

Erwin Lima
9 min readAug 27, 2021

Online writing is an Art and a Business. And Nicolas Cole wants me — and you — to be successful in it.

Awesome, sweet, and very welcome, to me at least. I’ve been working in online marketing, blogging and writing for about 9 years now. I’ve written hundreds of blogs, both on personal accounts as well as for customers and employers.

Sure, with this much practice I’ve had some successes and certainly helped people grow their business with my writing, but by no means have I ‘made it’, or ‘beaten the game’. Nicolas seems to have done just that. And I wanna learn.

From his Amazon author page: “Nicolas Cole is an author, viral writer & ghostwriter, and founder of Digital Press [a firm that among other things does ghostwriting for CEOs, venture capitalists, sports pros and world famous musicians].

He is known for his conversational style of writing and has accumulated more than 100 million views to date.” 100 million views. Holy sh*t. If anyone can help you or me get to the next level of writing, I’m fairly convinced Nicolas can.

And if I wouldn’t have been convinced before picking up his book The Art and Business of Online Writing —…

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Erwin Lima

Exploring and maximising human potential. I write about tech, marketing, writing, love, money, society; life. Find my newest book here: https://lifebeyond.one/