Hi Marta, thanks so much for this. I just bookmarked it. Not so often I come across such well thought-out blogs about marketing. Or blogging for that matter.
Also: this comes at the perfect time for me, personally — I’ve been writing here on Medium for about two years to just see, what works, what doesn’t and how do people respond to each other and to me — right about now is the time for me to start taking “this blogging thing” seriously.

And as every blogger, marketer, or human should know — it starts with understanding what links you to the rest of your tribe. Tribe, not audience. I like that a lot.

Grateful.