What tech addiction is, why it’s a problem, and how to solve it — Welcome to your first Tech Addicts Anonymous Meeting. I’m Erwin, and I am addicted to social media. Who wants to stand up next? Do you have a problem? Or are you afraid someone you know might have an addiction to social media or digital technology in general? …

Maak kennis met het Brand Story Canvas Hoe krijg je nou de messaging van een nieuw product, dienst, of merk, echt scherp? Of hoe versterk je een bestaand merk met betere messaging? Nieuwe, betere resultaten, beginnen bij een nieuw en beter verhaal. …

Future-proof your Brand, Demand Gen, and your Marketing team & Processes The following workshop & consultancy offering was originally posted at Lifebeyond.one, and created in collaboration with StoryLab.ai — the Future-proof AI Content Marketing Toolkit. If you and your team have not gone beyond experimenting with AI, and haven’t really integrated AI content creation into your marketing processes yet, you’re going…

Hashtag Junkies: De vernieuwing van een supersterk merk — Hashtag Junkies is een social media agency. Maar dan net even anders. Richting high-end, qua kwaliteit en service — en dan verwacht je van een marketing agency toch al gauw wat lichte dikdoenerij. Maar volgens mij zijn ze daar bij Hashtag Junkies allergisch voor. Een tijdje geleden hielp ik Hashtag…

AI Trends for Future-proof Marketers and Teams I’ve been working in the space of content marketing and technology for 10+ years, I’ve been helping to build one of the best AI content creation platforms for the past two years, and have been fascinated by human development, storytelling, and technology and its impact on society for all my…

Honestly asking for your opinion — Which one of these two stories feels more true to you? 1. Not much has changed Not much, if anything at all, has changed fundamentally about us humans or our lives, organizations, and society over the past 15 years or so. We still eat, we still drink, we still breathe and we still shop. We…

A Conversation with my Son in 2038 — A future memory, anchored strongly in the present and its ties to the past. My son is more integrated with modern digital technologies than I am, of course. And my son likes other things than I do. …

Yes, connecting the voices of your people to the growth of your brand can be that simple If you’re still only posting on your company’s social profile and hoping that’s gonna win the war for organic reach & engagement on social media…You’ve got some pretty hard times ahead. Here’s why Employee Advocacy 1.0 doesn’t work, and how Employee Advocacy 2.0 …

This is a really weird story in the making — Over the past 20 years or so, I’ve really loved sci-fi movies and series. But since about a year or two, I can’t seem to find any really, really good new ones. Except maybe Everything, Everywhere All At Once. Which is kind of a good summary of our times, as…