Why you should write more, how to do it, and how to achieve your goals with writing

I have been in the business of writing for 10 years now. I like to see myself as a Master-Student of the craft.

In those ten years, sure, I’ve helped countless businesses increase their reach, improve their story and clarify their Purpose for themselves and their audience. …

How to Share your Stories Strategically to Reach Your Goals

“Strategy” sounds really complicated, doesn’t it? Well, it doesn’t have to be.

Here’s why having a basic strategy to your Storytelling is important, and how you can create your own content strategy in a few easy steps.

Why you need a content strategy

Once you’ve started writing, creating content and sharing it online, you want to…

I Learned the hard way —so you don’t have to

Last year was a tough one for this writer.

But there was also a bright side. During covid-19, lockdowns, unemployment and struggling to reinvent myself as a writer, storytelling consultant and coach, I learned something new and incredibly important about writing.

I learned something that had eluded me during my…

3 Ways to Improve Your Writing off the bat

“I don’t write well. I want to learn how to write. But I don’t know where to start.”

If this is your first thought, then you are already on the right track. Writing is a skill that takes time to develop and improve. Luckily, there are plenty of ways.


Why Journaling has become such an important part of my life and my coaching for writers

Journaling helps. It really does. I have felt much better, happier and healthier when I journaled every day. And much less focussed and self-directed when I wasn’t.

I even ran into a burnout one day when I had dropped the habit of journaling for a few months. …

How to make the case for investments in brand identity

Brands create financial value for their owners, and well-managed and consistently used brands more so than others.

If you work in marketing and understand anything about branding, you know from a bunch of research as well as case studies that this is true. you know it in your gut. But…

Erwin Lima

Exploring and maximising human potential. I write about tech, marketing, writing, love, money, society; life. Find my newest book here: https://lifebeyond.one/

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