I have been in the business of writing for 10 years now. I like to see myself as a Master-Student of the craft.
In those ten years, sure, I’ve helped countless businesses increase their reach, improve their story and clarify their Purpose for themselves and their audience. I’ve helped improve interaction and web traffic, and helped gain more leads and sales.
I’ve generated hundreds of thousands of words in service to others, helping them grow, and helped generate millions in sales — doing my humble part of the magic.
The magic of human connection and growth. Through storytelling.
Welcome to your first Tech Addicts Anonymous Meeting. I’m Erwin, and I am addicted to social media.
Who wants to stand up next? Do you have a problem? Or are you afraid someone you know might have an addiction to social media or digital technology in general? Let’s get into it, and let’s solve the problem, a.s.a.p.
Of course, the problem of social media and tech addiction has extra relevance in 2021, after or during the covid-19 pandemic and under worldwide lockdown conditions. …
“I don’t write well. I want to learn how to write. But I don’t know where to start.”
If this is your first thought, then you are already on the right track. Writing is a skill that takes time to develop and improve. Luckily, there are plenty of ways.
Here are three of the first steps you can take.
Let me give you a weird example of how and why this works.
My 13-year-old son is a gamer. I’m not. When I sit with him, trying to spend some father-son quality time on his territory, and play some Call of…
Journaling helps. It really does. I have felt much better, happier and healthier when I journaled every day. And much less focussed and self-directed when I wasn’t.
I even ran into a burnout one day when I had dropped the habit of journaling for a few months. And journaling helped me get back out of that state.
Journaling not only helps you stay more focused. When done the right way it can help you become a much better writer, too.
One of the pilot students in my Growth Storytelling program even told me he saw his output as an entrepreneur…
Everybody is into personal growth these days. And into storytelling or writing. And rightfully so. At the same time, everybody’s on the cusp of a digital burnout due to digital information overload.
But we want to write more. Get more done. Often online. Funny, right?
What if I told you there’s one very simple hack that can help you grow in all of these areas at the same time, and then some?
The hack I’m talking about is daily journaling. In this article, I’m gonna give you:
Brands create financial value for their owners, and well-managed and consistently used brands more so than others.
If you work in marketing and understand anything about branding, you know from a bunch of research as well as case studies that this is true. you know it in your gut. But in case you have to convince a decision-maker in your work to invest in something brand-related: how do you explain why and how this works, and how do you make the case?
Here are some basic primers you might want to use, and even a link to a list of…
“They’re coming for our jobs!” Or: “They’re making our jobs easier.”
Whichever side you’re on — AI copy generators are here, and it seems like they’re not going anywhere soon.
As long as we’re all here, maybe it’s time to think about how to get the most out of our AI copy assistants. As long as they aren’t planning their uprising just yet, I’ve got some pointers for you to make the most out of what’s available.
The major upside of AI copy generators in general, of course, is that you as a copywriter, content creator, or multiple hat marketer…
To organize, communicate, connect, and to grow
Psychologists have found through research that older football and basketball players can often stay on top of their game, not because of better physical power or condition, but because of much better and much faster visuospatial understanding.
In experimental settings, these older, more experienced players were shown to be able to predict much faster (in milliseconds) than younger players where a ball and/or other players would be located given a brief burst of video or even photographs of actual in-game situations. And they guessed right more often. Why?
Their brain had been trained…
You want to improve your writing and storytelling dramatically, but you only have time and energy to learn one thing?
I got ya.
There is one simple trick I learned years ago in a book about copywriting, that I keep thinking and referring back to when people ask me questions about writing. Or when they ask me to review their stuff, or help them write better.
I wanna talk to you about the “Need, Solution, Result” structure in storytelling and writing. This is what you want to use. Every. Single. Time. You write something.
This is what good stories are…
You should demand more from your technology, human.
Specifically, you should ask your AI copy generator to do more for you than it currently is. Far more. Now, why would I say that?
State-of-the art AI models now make it possible to generate copy in natural language that is almost indistinguishable from human-generated text. That’s amazing, but also a little scary.
Well, because much like a small child, the most sophisticated AIs in the world can only generate the same quality output that they’ve been trained on. So if they’re trained, as the largest and qualitatively best Natural…