What tech addiction is, why it’s a problem, and how to solve it — Welcome to your first Tech Addicts Anonymous Meeting. I’m Erwin, and I am addicted to social media. Who wants to stand up next? Do you have a problem? Or are you afraid someone you know might have an addiction to social media or digital technology in general? Let’s get into…

How to make a good Marketing Strategy & Growth Plan 12 steps to greatness. Let’s strap in and explain some fairly complex planning, in the simplest way possible. Combining Strategic Marketing and Growth Experiments for Maximum Growth Sustainable growth is about two things: a clear strategy for long-term growth, and data-driven experimentation. That strategy is built on insights about your customer; the experiments in turn are necessary to continuously…

How to Share your Stories Strategically to Reach Your Goals — “Strategy” sounds really complicated, doesn’t it? Well, it doesn’t have to be. Here’s why having a basic strategy to your Storytelling is important, and how you can create your own content strategy in a few easy steps. Why you need a content strategy Once you’ve started writing, creating content and sharing it online, you want to…

Your Road to Focused Growth — I heard this quote the other day and it felt very, very fitting to what I’m working on and the times we live in. “Free ourselves to free the world”. Are you sensing — around you, but also very well possibly within you — a growing energy of tiredness, restlessness…

How to boost your success as a writer from day one — You want to start writing. Or you want to start writing more. Great. But how do you maximize your chances of becoming successful with your writing? What does “success” as a writer actually mean, to you? Here are three things you want to hash out before you start to actually…

I Learned the hard way —so you don’t have to — Last year was a tough one for this writer. But there was also a bright side. During covid-19, lockdowns, unemployment and struggling to reinvent myself as a writer, storytelling consultant and coach, I learned something new and incredibly important about writing. I learned something that had eluded me during my…

3 Ways to Improve Your Writing off the bat — “I don’t write well. I want to learn how to write. But I don’t know where to start.” If this is your first thought, then you are already on the right track. Writing is a skill that takes time to develop and improve. Luckily, there are plenty of ways. Here…

Why Journaling has become such an important part of my life and my coaching for writers — Journaling helps. It really does. I have felt much better, happier and healthier when I journaled every day. And much less focussed and self-directed when I wasn’t. I even ran into a burnout one day when I had dropped the habit of journaling for a few months. And journaling helped…

Self-reflection, Self-direction, Mindfulness, and Purpose — Everybody is into personal growth these days. And into storytelling or writing. And rightfully so. At the same time, everybody’s on the cusp of a digital burnout due to digital information overload. But we want to write more. Get more done. Often online. Funny, right? What if I told you…