What tech addiction is, why it’s a problem, and how to solve it — Welcome to your first Tech Addicts Anonymous Meeting. I’m Erwin, and I am addicted to social media. Who wants to stand up next? Do you have a problem? Or are you afraid someone you know might have an addiction to social media or digital technology in general? …

A Conversation with my Son in 2038 — A future memory, anchored strongly in the present and its ties to the past. My son is more integrated with modern digital technologies than I am, of course. And my son likes other things than I do. But what if we could find a reality, on some level or other…

Yes, connecting the voices of your people to the growth of your brand can be that simple If you’re still only posting on your company’s social profile and hoping that’s gonna win the war for organic reach & engagement on social media…You’ve got some pretty hard times ahead. Here’s why Employee Advocacy 1.0 doesn’t work, and how Employee Advocacy 2.0 …

This is a really weird story in the making — Over the past 20 years or so, I’ve really loved sci-fi movies and series. But since about a year or two, I can’t seem to find any really, really good new ones. Except maybe Everything, Everywhere All At Once. Which is kind of a good summary of our times, as…

How to combine human storytelling & AI copy generators for maximum growth — By StoryLab.ai — [Sign up now for this free LinkedIn event on Thursday, March 23rd 2023] Get Ready for the Future of Content Marketing Are you a content creator, brand storyteller or marketer who wants to learn how to write better, and create more content, faster? And do you want to prepare yourself for the AI-assisted future of…

How to make a good Marketing Strategy & Growth Plan 12 steps to greatness. Let’s strap in and explain some fairly complex planning, in the simplest way possible. Combining Strategic Marketing and Growth Experiments for Maximum Growth Sustainable growth is about two things: a clear strategy for long-term growth, and data-driven experimentation. That strategy is built on insights about your customer; the experiments in turn are necessary to continuously…

How to Share your Stories Strategically to Reach Your Goals — “Strategy” sounds really complicated, doesn’t it? Well, it doesn’t have to be. Here’s why having a basic strategy to your Storytelling is important, and how you can create your own content strategy in a few easy steps. Why you need a content strategy Once you’ve started writing, creating content and sharing it online, you want to…

Your Road to Focused Growth — I heard this quote the other day and it felt very, very fitting to what I’m working on and the times we live in. “Free ourselves to free the world”. Are you sensing — around you, but also very well possibly within you — a growing energy of tiredness, restlessness…

How to boost your success as a writer from day one — You want to start writing. Or you want to start writing more. Great. But how do you maximize your chances of becoming successful with your writing? What does “success” as a writer actually mean, to you? Here are three things you want to hash out before you start to actually…